CrushCX

Customer Operations, Simplified.

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🧩Systems Build & Setup

We implement the core of your customer operations – helpdesks, workflows, SLAs, routing, and knowledge bases – built to scale and built for clarity.

This can include:

  • Helpdesk setup & configuration
  • Ticket structure, taxonomies, and tagging
  • Routing logic, macros, SLAs, and triggers
  • Views, workflows, and prioritisation

So your customer operations run efficiently, and at scale.

👥Team Design & Hiring

We help you design, hire, and build a high-performing CX organisation – internal, outsourced, or hybrid – supported by clear processes and scalable systems.

This can include:

  • Org design, roles, and responsibilities
  • Headcount planning and workforce modelling
  • Outsourcing vendor selection and setup
  • Playbooks, onboarding, and training
  • Leadership and operational guidance

So your team operates with consistency, confidence, and structure.

⚙️Automation & AI Integration

We implement clean, reliable automation and AI across your CX stack – elevating speed, consistency, and operational efficiency.

This can include:

  • Automated routing, triage, and classification
  • AI response drafts, summarisation, and sentiment
  • Self-service automation and deflection flows
  • Escalation logic and efficiency improvements

So your team can focus on the conversations that matter.

📊🔍 CX Audit & Optimisation

We conduct a complete review of your CX operation – tools, workflows, data, and customer experience – and identify the exact areas that are limiting performance.

This can include:

  • Helpdesk and workflow analysis
  • SLA, backlog, and quality review
  • CSAT and customer insights evaluation
  • Process gaps and inefficiencies
  • A prioritised roadmap of improvements

So you have a clear, structured plan for scaling your operation.

📚✨ Self-Service Build

We design and build an intuitive, structured Knowledge Base that reduces inbound volume and strengthens the customer experience end-to-end.

This can include:

  • Information architecture and navigation
  • Article writing and formatting
  • Tone of voice & style guidelines
  • AI-supported KB integrations

So customers get clarity – and your team gains more time.

📈🔧 Data, Reporting & Insight Layer

We build your CX reporting layer – dashboards, KPIs, insights, and forecasting – giving you a clear understanding of performance and drivers.

This can include:

  • KPI and metric design
  • Tagging taxonomy and insight layer
  • Dashboards (Explore, Looker, BI tools)
  • Forecasting and capacity planning
  • Reporting frameworks and cadence

So you can make decisions with precision and confidence.

🔄🛠️ Tool Migrations

We manage seamless migrations between CX platforms – preserving data, rebuilding workflows, and reducing disruption for your team.

This can include:

  • Zendesk, Intercom, Gorgias, Freshdesk migrations
  • Data mapping and import
  • Rebuilding SLAs, macros, and automations
  • Full QA, testing, and go-live support

So your team moves systems smoothly and confidently.

🎓💬 Workshops & Training

Hands-on workshops for founders, operations teams, and CX teams – designed to improve capability, alignment, and operational depth.

This can include:

  • Helpdesk systems mastery
  • Ticket handling frameworks
  • AI-assisted CX
  • Quality and coaching frameworks
  • Leadership and team development

So your team develops a consistent operating rhythm.

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